Maurica is a degreed marketer with strong
expertise in a wide variety of areas:
- Brand management
- Realtor and broker event planning
- Advertising design and production
- Multi-media marketing plans
- Public Relation campaigns
- Commercial and print production
Making a real estate marketing plan:
From Zillow to Realtor.com, but we go beyond the traditional when it comes to online marketing in the selling of our properties.
That is why we retain William J Lees at Internet Marketing Logic to market all our listings on the Internet. William has over 18 years experience in online branding and promotions. He assists in the selling of over 1.2 billion in real estate sales every year. We actively run an independent Google adwords promotion for every listing we have, our adwords promotions are marketed in Miami, Naples, Ontario, New York along with strategic zip code locations in the North Eastern Hampshire. In addition to Google Adwords, Niche Marketing is one of the only Naples real estate companies that leverages Facebook to promote each listing as an ad on the right side of a prospect’s home screen. We hit over 5 thousand targeted people for each independent listing on Facebook each month. I challenge any other real estate firm to cover as much ground with online promotions like we do at Niche Florida.
Maurica has assisted in the branding and marketing for companies like West Bay Club, Fiddler’s Creek, Bella Terra, Deangelis Diamond Construction, Colonial Homes, Lennar, St. Croix and Premier Properties – experience she now channels through Niche Real Estate via Premier Plus Real Estate.
Her professional career includes multiple memberships and accreditations, including the National Association of Board of Realtors (NABOR), American Marketing Association, Chamber of Commerce, Collier County Lodging & Tourism Alliance, Interagency Council National Association of Professional Women, Public Relations Association of Collier County, Women’s Council of Realtors, Chaine des Rotisseurs and Naples Biaillage.
Niche Real Estate clients benefit from Maurica Hurley’s philosophy that people buy how they live. The Southwest Florida real estate landscape reflects what she knows best: Buyers are drawn to a lifestyle, not just bricks and mortar. Find out why sellers from Old Naples to Collier Blvd., North Naples to Bonita Springs and everywhere in between list property with Niche Real Estate.